From 14 to 17 February, Beijing hosted “ISPO BEIJING 2017” — the most important sports and outdoor event for the Asian market.
The fourteenth edition of the fair gathered a record number of 502 exhibitors, who presented products from 728 brands to nearly 40,000 visitors.
ISPO BEIJING participants presented themselves in the best possible light, as is traditional, showcasing prevailing trends and innovations, while the rich programme of accompanying events — lectures, seminars, presentations, discussion panels and business meetings — provided an excellent opportunity to gain a better understanding of the Chinese market.
As Wojciech Szubert
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